In this interview – written at the occasion of the book launch of ‘Het DNA van Vlaanderen’ (The DNA of Flanders) – authors Jan Callebaut and Ivan De Vadder discuss the significance of their book. Jan examines the current political landscape from his background as a master marketer: What do Flemings really want? And how should political parties respond to this, now more than ever?

‘Vlaanderen heeft maar drie partijen die een droom aanbieden: Vlaams Belang, de PVDA en Groen’ (Flanders only has three parties that offer a dream: Vlaams Belang, PVDA and the Greens) is an interview with Jan Callebaut and Ivan De Vadder that appeared in the May 2020 issue of Humo magazine. This article was originally written in Dutch. You can read the full article in Dutch here.