Blog

The promising marketing ideal, the Service Logic, has not only proven to be useful for companies to answer the chaos in the post-corona age. However, it can also guide companies to improve their sustainability and to tackle the ecological challenges.

We should draw lessons from the past so as to optimise the corona communication. A few recommendations with respect to the glance ahead to COVID-19 communication.

No subject has divided opinion more during this corona crisis than the communication approach taken. We take stock in the big COVID-19 communication debate.

We gained insight into the Chinese approach to the corona crisis in an interview with Chris Van Puyvelde, technical director at the Chinese football federation (CFA).

The story of Flemish politics is able to serve as a metaphor for the wider business context in which entrepreneurs and companies are operating. Both political parties and businesses are suppliers who exist only because of their customers. And that is precisely why understanding those customers is vital.