P&G cuts budget on digital ads

Digital ads

Procter & Gamble (P&G) has cut their budget for classic digital advertising by 85 million euros in the past three months with little impact on sales figures. The company that sells diapers, razor blades and toothpaste is the largest advertiser in the world. Is the end of advertising banners near? Sarah Steenhaut talks about digital advertising on VRT Nieuws.

Read the full article here (Dutch)

Source: VRT Nieuws