P&G cuts budget on digital ads
Procter & Gamble (P&G) has cut their budget for classic digital advertising by 85 million euros in the past three months with little impact on sales figures. The company that sells diapers, razor blades and toothpaste is the largest advertiser in the world. Is the end of advertising banners near? Sarah Steenhaut talks about digital advertising on VRT Nieuws.
Source: VRT Nieuws
Prof. Dr. Sarah Steenhaut is Managing Partner and Customer-centric strategist at Callebaut Collective. Sarah is also professor in Digital Marketing at the University of Ghent.