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Disruption: bringing the concept to the digital era

Disruptive innovation is a concept that has been introduced by an article in the Harvard Business Review,...


Marketing and its four P’s in the digital world

Consider how easy it was to decide what you want to buy in the 60s. There were...


[PRESS] P&G cuts budget on digital ads

Procter & Gamble (P&G) has cut their budget for classic digital advertising by 85 million euros in...


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