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Jan Callebaut starts a new marketing collective

Callebaut Collective is a collective of marketing specialists. Jan Callebaut talks about Callebaut Collective in De Tijd….


Hack4diamonds

Diamond Hackathon blends new approach with traditional sector

From Friday, May 4 to Sunday, May 6 the Antwerp World Diamond Centre (AWDC) hosted the world’s…


Disruption: bringing the concept to the digital era

Disruption: bringing the concept to the digital era

Disruptive innovation is a concept that has been introduced by an article in the Harvard Business Review,…


4 P's in the digital era

Marketing and its four P’s in the digital world

Consider how easy it was to decide what you want to buy in the 60s. There were…


Digital ads

P&G cuts budget on digital ads

Procter & Gamble (P&G) has cut their budget for classic digital advertising by 85 million euros in…


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