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Posts Tagged ‘4P model’

Marketing and its four P’s in the digital world

4 P's in the digital era

Consider how easy it was to decide what you want to buy in the 60s. There were exactly 5 sorts of media marketers could use to reach potential customers: radio, direct, mail, billboard and television. Now consider how complex is the decision path of a customer today. Customers make a journey across multiple devices and…

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