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Posts Tagged ‘digital marketing’

How to distinguish your brand in the omnichannel customer journey?

Online shopping

There are multiple new channels to engage and activate your customers that are currently being underused. That’s why The Retail Academy, Callebaut Collective en bpost mapped the omnichannel customer journey and indicate the essential moments which you need to act on in order to build and leverage your brand in an omnichannel world.   Four…

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Disruption: bringing the concept to the digital era

Disruption: bringing the concept to the digital era

Disruptive innovation is a concept that has been introduced by an article in the Harvard Business Review, written by Bower and Christensen in 1995. It is defined as a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses. There is a lot of confusion about the difference between…

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Marketing and its four P’s in the digital world

4 P's in the digital era

Consider how easy it was to decide what you want to buy in the 60s. There were exactly 5 sorts of media marketers could use to reach potential customers: radio, direct, mail, billboard and television. Now consider how complex is the decision path of a customer today. Customers make a journey across multiple devices and…

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P&G cuts budget on digital ads

Digital ads

Procter & Gamble (P&G) has cut their budget for classic digital advertising by 85 million euros in the past three months with little impact on sales figures. The company that sells diapers, razor blades and toothpaste is the largest advertiser in the world. Is the end of advertising banners near? Sarah Steenhaut talks about digital…

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