How to distinguish your brand in the omnichannel customer journey?
There are multiple new channels to engage and activate your customers that are currently being underused. That’s why The Retail Academy, Callebaut Collective en bpost mapped the omnichannel customer journey and indicate the essential moments which you need to act on in order to build and leverage your brand in an omnichannel world.
Four phases are identified, being: Inspiration, Traffic, Transaction and Repurchase. Each phase plays its distinct role in a brand’s success. The white paper provides concrete cases on how successful brands approach these phases, and key insights you might consider for your brand strategy.
Want to know more? Download the white paper on the website of Gondola (article in Dutch, full white paper in English).
Prof. Dr. Sarah Steenhaut is Managing Partner and Customer-centric Strategist at Callebaut Collective.